Миграция в дискурсе избирательной кампании 2013 г.: популизм или идеологическая трансформация?

The article examines the campaign for election of mayor Moscow in 2013 from point view use by its participants course race techniques and methods populist discourse. As a research method, authors discursive approach E. Laclau aimed at identifying basic indicators rhetoric, including antagonistic opposition «we» «others», as well qualitative characteristics narrative. analysis these materials allows making conclusions about strengthening rhetoric Russian political discourse against background drop electoral results candidates representing traditional parties ideological platforms. At same time, indicate that this trend is due to shift spectrum on scene. paper concludes extension capital urban area, contrast national context, did not allow switching completely. result this, both main competitors Sobyanin Navalny actually relied potential current government powerful protest movement dissatisfaction metropolitan voter with peculiarities system Federation.